First Motorcycle with Flexible Fuel Technology

Honda CG 150 Titan Mix

Moto Honda da Amazonia LTD., a Brazilian subsidiary of Honda, has announced that beginning sometime in mid-March 2009, the CG150 Titan Mix, which introduces the new flex fuel technology, will become available for purchase in Brazil.  This will be the world’s first motorcycle to be equipped with a mix fuel injection system, a technology independently developed by Honda. By blending gasoline-based fuel with bio-ethanol fuel, often produced from sugarcane and wheat, Honda anticipates a reduction of CO2 emissions along with customer fuel costs.

So why Brazil as the venue to launch this new motorcycle? Well, turns out that while the CG 150 Titan Mix will be the first motorcycle in the world to offer this new flex fuel technology, around 90% of new automobiles already being sold in Brazil now use this technology. So the Brazilians already have ample supplies of this fuel mixture already available.

Commuter Bike - Clean & Affordable

Honda is expecting that because of the lowered fuel costs and cleaner emissions of the CG 150 Titan Mix, it will be an ideal form of transportation for commuters. In 2008, there were approximately 1.91 million motorcycles registered in Brazil. Of those bikes, 1.326 million (about 72%) were Honda’s. So brand recognition among the Brazilian people is already in place. Another feature that Honda hopes will be attractive to commuters is the starting price for the CG 150 will be 6,340 Real. Converted to U.S. dollars, that would  be 2758.32, a price that Honda believe commuters will find affordable. They’re hoping for annual sales of about 200,000 units.